In today’s digital economy, online visibility can make or break a business. With Google holding over 93% of the search engine market share in South Africa (Statcounter, March 2025), showing up in search results is no longer optional. Businesses that fail to optimise for visibility risk losing potential customers every single day. That’s why many […]

Have you ever wondered about those additional search suggestions that appear at the bottom of Google’s search results? That “People Also Search For” section isn’t just a convenient feature for users—it’s a goldmine of SEO opportunities waiting to be discovered. In today’s competitive digital landscape, understanding and optimizing for People Also Search For (PASF) can

Search is evolving faster than ever. With the rise of AI-powered search features, traditional SEO alone isn’t enough to keep you ahead. One of the most talked-about updates in Google’s ecosystem is Google’s AI Mode, a feature designed to provide instant, context-rich answers directly in search results. For many website owners and SEO professionals, it’s