Welcome back to another website review session! I’m writing this from Dubai, where I’ve been meeting with several SEO clients. You’d be amazed at how many quality clients you can attract through local SEO work – it’s an incredible business opportunity that many overlook.
At Soft Market Solution, we’ve been helping businesses navigate the ever-evolving SEO landscape for years. Our experience working with diverse clients across different markets has given us unique insights into what actually works in today’s digital environment.
Recently, I received a question that many new SEO professionals are asking: “What’s trending in SEO right now? Is it Google Discover, traditional websites, push notifications, or web stories? As new SEOs, what should we focus on?”
The Current SEO Landscape: What Actually Works
Let me be clear – there are still plenty of opportunities in SEO if you know where to look. Local SEO remains one of the easiest and most profitable SEO formats you can pursue right now.
Think about all the businesses in your neighborhood – restaurants, shops, service providers. You can approach them with a simple proposition: “I’ll get your business to the top of local search results and charge you a monthly fee for this service.”
I’m planning to launch a comprehensive local SEO series in the coming weeks. If you’re interested, let me know in the comments, and I’ll share some proven techniques that can help you land local SEO clients and build a sustainable income.
Common Website Mistakes I See Daily
Today’s website review reveals the same recurring problems I’ve been highlighting for over 18 months across 21-22 review videos. Let me address the most critical issues:
1. Multi-Niche Websites Are Killing Your Success
Stop creating multi-niche websites! I see this mistake constantly – someone creates a blog covering smartphones, bikes, news, finance, and technology all at once. This approach simply doesn’t work.
Focus on a single niche until you reach 10,000 monthly visitors. Only then should you consider expanding. If you want to do news, stick to news. If you’re reviewing AI products (which is currently trending), focus exclusively on that.
2. Inconsistent Publishing Schedule
The biggest problem I observe is inconsistency. I reviewed multiple websites where:
- Content was published on August 11th, then nothing until August 14th
- Some sites had 4-day gaps between posts
- Others posted once and disappeared for a week
Consistency beats perfection every time. If you’re doing news content, publish 4 articles daily of 1,000 words each. This is completely achievable in 6 hours of focused work.
3. Wrong Niche Selection
Many websites I reviewed were targeting extremely competitive keywords like:
- Smartphone reviews (oversaturated market)
- General tech news (dominated by major publications)
- Health blogs (highly competitive and regulated)
- Job portals (extremely difficult to rank)
What’s Actually Working in 2024
Based on my analysis of successful websites, here are the trending opportunities:
AI Product Reviews
This is the hottest niche right now. With countless AI tools and products launching monthly, there’s enormous demand for detailed, honest reviews. The competition is still manageable, and the audience is actively searching for guidance.
Detailed, News-Style Content
Google Discover is favoring comprehensive, news-format content. Focus on topics where people want detailed information, not just quick answers.
Calculator and Tool Websites
I reviewed several successful calculator websites that are gaining significant organic traffic. These sites work because they solve specific problems and often target less competitive keywords.
Technical Recommendations
For those serious about improving their websites:
Content Structure
- Break large paragraphs into smaller, readable chunks
- Avoid AI-generated content that lacks personality
- Target 1,000+ words per article with proper research
Targeting Strategy
- Consider targeting countries with less competition
- Focus on long-tail keywords initially
- Build topic clusters around your main niche
Off-Page SEO
- Start directory submissions
- Build quality backlinks
- Write guest posts in your niche
- Engage in community building
The Reality Check
I need to address something important – SEO is not dead. I’m currently running multiple successful websites and managing an entire company built around SEO services. The people claiming “SEO is dead” are often those who haven’t put in the consistent work required for success.
Success in SEO requires:
- Consistency: Daily content creation and optimization
- Patience: Results take 3-6 months minimum
- Focus: Single niche mastery before diversification
- Quality: Well-researched, valuable content
Moving Forward
If you’re serious about SEO success, stop making excuses and start implementing these fundamentals:
- Choose one profitable niche
- Create a content calendar and stick to it
- Publish consistently for at least 3 months
- Focus on user value, not just search engines
- Build your expertise and authority gradually
The opportunities in SEO are still enormous, especially in local SEO and emerging niches like AI tools. But success requires dedication, consistency, and smart strategy – not quick fixes or multi-niche approaches.
Local SEO, in particular, offers incredible potential for building a sustainable business. I’ll be sharing detailed strategies and case studies soon, so stay tuned for actionable techniques you can implement immediately.
Remember: consistent action beats perfect planning every time. Stop overthinking and start building.
Partner with Experts for Faster Results
At Soft Market Solution, we understand that implementing these SEO strategies can be overwhelming for business owners who need to focus on running their operations. That’s why we offer comprehensive SEO services tailored to your specific industry and goals.
Whether you’re looking to dominate local search results, break into competitive niches, or scale your existing online presence, our team of experienced SEO professionals can help you achieve measurable results faster than going it alone.
Ready to take your website to the next level? Contact Soft Market Solution today for a free SEO audit and discover how we can transform your online visibility into sustainable business growth.