The SEO world has evolved dramatically — and Soft Market Solution has been watching these shifts from the front row. A few years ago, SEO success relied mostly on time, testing, and old-school experience. The “gurus” earned fame after years of experimentation and patience. But now the landscape is changing faster than ever: People gain […]

The world of SEO and digital marketing never slows down — and September 2025 proved it again. From Google Ads and AI-powered search to Chrome’s latest tools and ChatGPT’s eCommerce expansion, the month brought key updates every marketer should know. Let’s look at the most important SEO and marketing news from September 2025 and what

In today’s digital economy, online visibility can make or break a business. With Google holding over 93% of the search engine market share in South Africa (Statcounter, March 2025), showing up in search results is no longer optional. Businesses that fail to optimise for visibility risk losing potential customers every single day. That’s why many

Have you ever wondered about those additional search suggestions that appear at the bottom of Google’s search results? That “People Also Search For” section isn’t just a convenient feature for users—it’s a goldmine of SEO opportunities waiting to be discovered. In today’s competitive digital landscape, understanding and optimizing for People Also Search For (PASF) can