Aman Singh

In 2025, zero-click searches dominate the digital landscape, with 65% of Google queries ending without a click. Users get instant answers on search engine results pages (SERPs) via featured snippets, AI overviews, and local packs. Globally, mobile searches drive this trend, with 71% of mobile queries being zero-click. This shift challenges traditional SEO, reducing website

Picture this: in 2024, global SEO spending soared to $80 billion, up 15% from the prior year, as 68% of online experiences kicked off with a search. But 2025 is flipping the script—enter Generative Engine Optimization (GEO), the shiny new frontier blending AI magic with search smarts. Here’s my take on why GEO is the

Imagine this: in 2024, businesses worldwide invested $80 billion in SEO—a 15% leap from the previous year (Statista). Why? Because 68% of online journeys begin with a search (BrightEdge, 2024). As we step into 2025, the SEO landscape is evolving rapidly, driven by AI, shifting user behaviors, and more. Leading the charge is Search Engine

  Search online isn’t what it was five years ago. I read somewhere that over 60% of folks searching on Google last year didn’t even click anything—they got their answers right there on the page, no scrolling needed. Voice search, like asking Alexa what’s up, is already 20% of how people look stuff up, and