June 2025 was nothing short of groundbreaking in the digital marketing space. From the stealthy rollout of Google’s AI Mode in India to major Google Ads policy changes, the month was packed with updates that affect SEO, paid ads, social media strategies, and content visibility.
In this monthly roundup, we’ll walk you through the most important changes announced in June, explain their implications, and provide insights to help you stay ahead in your digital strategy.
Let’s dive right in!
🔍 Google Expands Video Ads to More Surfaces (June 3)
Google is now displaying video ads across Search, Shopping, and Image results, leveraging Performance Max campaigns. This rollout is currently being tested in the U.S. and Canada (English only).
While this might look like an innovation, it’s more of a response to Microsoft, which had already introduced video ads on Bing Search. Google’s approach is increasingly reactive rather than original in this case.
🎯 The strategy: Video ads are assumed to offer better storytelling and product demonstrations, potentially increasing purchase intent. But results are yet to be proven.
For now, Indian advertisers are safe — the testing is U.S.-exclusive. But be prepared, because global rollout could follow soon.
🟦 LinkedIn Unveils 3 New Video Ad Formats (June 4)
LinkedIn announced three powerful video ad formats designed to enhance branding and B2B engagement:
First Impression Ads: Full-screen vertical ads shown when users open the app for the first time in a day.
Reserved Ads: Pre-booked placements at the top of the feed for maximum visibility.
CTV Ads: Ads shown on Connected TVs through content partnerships (e.g., Paramount+ in the U.S.).
LinkedIn has also partnered with AOB Express to enable exporting video creatives directly into Campaign Manager.
💡 These formats cater primarily to enterprise and B2B advertisers, with limited application for small businesses.
🟥 Google’s Ranking Update Targets Adult Content Sites (June 4)
Google rolled out an update impacting sites that publish adult content. To remain indexed, such sites must serve their full content to Googlebot, bypassing age gates.
📌 Note: This doesn’t affect standard websites — especially in India, where adult content creation is largely prohibited.
This move reflects Google’s ongoing effort to clean up SERPs and enforce content compliance more strictly.
🟢 Discover Report Glitch in Search Console (June 5)
If you saw zero traffic in your Discover reports last month, don’t panic — it was a reporting glitch on Google’s end. Actual traffic remained unaffected.
✅ No action needed. Just a reminder of how important it is to cross-reference metrics from different tools when analyzing performance.
🤖 AI Mode Isn’t Replacing Search… Yet (June 6)
In a podcast with Lex Fridman, Sundar Pichai confirmed that AI Mode will not replace traditional search but will be layered on top of it.
However, Pichai’s language hints that it could become the default experience very soon — a trend we’ve seen with other Google products. Initially, it’s all optional. Eventually, it becomes the norm.
⚠️ Creators beware: Pichai also backpedaled on earlier promises about AI benefiting content creators, now stating compensation models are still “being figured out.”
⚠️ Google Ads Policy Now Enforces “Guilt by Association” (June 9)
A major policy shift means if any user with access to your Ads account violates a Google policy, your entire account could be paused — even if that user wasn’t actively managing your campaigns.
🔐 Immediate actions to take:
Audit account access – remove old employees, inactive agencies, and unnecessary users.
Educate users – prohibit personal use or policy-violating activity through connected devices.
This is especially critical for agencies and large teams managing multiple accounts.
🏷️ New Schema Updates for Loyalty Programs (June 10)
Google now supports Loyalty Program Schema in the Organization markup. This allows websites to share information about member perks, discounts, and exclusive offers.
🧠 Googlebot can’t join your program, so this update helps it understand and index membership-related benefits — improving visibility for branded queries.
Additionally, YouTube now lets standard advertisers run 30-second non-skippable video ads, a feature previously reserved for premium auctions.
🚫 Deprecated Schema Types (June 12)
Google removed support for several low-adoption schema types. These include:
Book actions
Claimed reviews
Estimated salary
Learning videos
Special announcements
Vehicle listings
These can remain on your site, but they won’t appear in rich results anymore. Focus on maintaining high-value structured data relevant to your niche.
📊 AI Mode Metrics Now in Search Console (June 16)
Google added AI Mode-specific tracking in Search Console. Now, you’ll see:
Impressions for AI-generated answers
Clicks when users interact with your link in AI Mode
Each follow-up query counts as a new search event
This allows for better performance attribution and visibility tracking in the evolving search landscape.
🗣️ “Talk & Listen” Feature Debuts (June 18)
Google launched the “Talk & Listen” voice-interaction feature in the U.S. Search app. Users can now:
Speak their query
Hear spoken responses
Ask follow-up questions — conversationally
📱 This is not part of Gemini’s visual features, but rather an AI-enhanced voice interaction tool within search. Expect this to roll out in India soon.
🎁 First Order Promotions – Google Ads (June 23)
Google introduced a new campaign type: First Order Promotions. It targets new customers who haven’t purchased from your site before.
✅ Offer special discounts
❌ No minimum purchase conditions allowed
🎯 Primary goal: Customer acquisition
This feature is currently live only in the U.S., but global rollout is expected.
🇮🇳 AI Mode Quietly Arrives in India (June 24)
Without any events or PR buzz, Google launched AI Mode in India. Only users enrolled in Search Labs can access it for now.
🌏 India is the first country outside the U.S. to get access.
If you’re an SEO, PPC manager, or social media marketer, you must start using AI Mode. Clients will adapt quickly, and you don’t want to be left behind.
🕹️ Offerwall in Google Ads Manager (June 26)
Google launched Offerwall, a feature inspired by mobile games. Instead of paying, users can:
Watch a video ad
Complete a quick survey
Unlock premium content
🧩 Ideal for news and content-based websites looking to monetize without strict paywalls.
📈 Search Console Insights Tab (June 13)
Google officially launched the Insights tab within Search Console. This lets you:
Monitor high-performing pages
Spot trending queries
Analyze content engagement
Rolling out in phases — check if it’s available in your account yet.
🔥 Core Update Launched Again (June 30)
Just three months after its March update, Google rolled out another Core Update on June 30.
As usual, no major guidance was provided, just a vague note about improving search quality. But if you notice traffic volatility, it’s likely tied to this update.
We’ve released a detailed video breakdown of the June Core Update — be sure to check it out for deeper insights.
🧠 Final Thoughts
June 2025 was a rollercoaster for digital marketers. From AI Mode’s quiet arrival in India to stricter ad policies and a core update, the pace of change is faster than ever.
Here’s what you should do next:
Start testing AI Mode and understand how it impacts impressions/clicks
Review all Google Ads accounts for risky access points
Embrace new ad formats (like LinkedIn’s CTV and First Impression Ads)
Adapt your SEO to changing schema and SERP trends
Stay curious, stay agile. We’ll be back next month with another roundup to keep you informed.
Until then — keep learning, keep optimizing!