Google has officially rolled out its June 2025 Broad Core Update, catching many digital marketers and website owners off guard. Traditionally, these updates are released every six months. However, this time Google surprised everyone by pushing a core update just three months after the March 2025 update.
At Soft Market Solution, we help businesses stay ahead of such algorithm changes. With years of experience in SEO and digital strategy, we ensure your online presence doesn’t just survive updates like these—it thrives.
Let’s break down what this Broad Core Update is, why it’s important, and what actions you should (or shouldn’t) take right now.
What Is a Broad Core Update?
A Broad Core Algorithm Update is a major change to Google’s search ranking systems. Unlike spam or product updates, it doesn’t target specific websites or niches. Instead, it refines how Google evaluates all content on the web.
But here’s what makes the June 2025 update unique—it’s less about content and more about preparing Google’s backend systems for something even bigger: AI Mode in Google Search.
Why This Update Came So Soon
Normally, we expect two major core updates per year. But this one came within three months. Why? Because Google is preparing to roll out AI Mode in India, a market of over a billion users.
Previously limited to the U.S., AI Mode is part of Google’s Search Labs initiative and introduces a new way to interact with search results—more visual, more conversational, and entirely AI-driven.
To support this transition, Google needed to tweak its systems under the hood—hence this update.
Key Insight: This update is primarily system-level and may not have an immediate impact on your website’s ranking or traffic.
What Should You Do Right Now?
Here’s what you should do (and not do):
✅ Monitor your traffic: Keep an eye on Google Search Console and analytics data.
❌ Don’t rush changes: Wait at least a week after the update finishes rolling out.
✅ Optimize for AI Mode: Start adjusting your SEO strategy for entity-based search and conversational content.
At Soft Market Solution, our team is already helping clients optimize their websites for the AI-driven search future.
Soft Market Solution Portfolio
We’ve worked with businesses across multiple industries, from local startups to global eCommerce brands. Here are just a few success stories:
✅ Organic traffic growth of 300% in 6 months for a B2B SaaS platform.
✅ Helped a health clinic rank #1 locally in under 90 days.
✅ Developed AI-optimized content for a leading education platform.
Looking to see real results? Contact us for a free website audit.
Will This Update Affect Your Website?
According to early predictions, most websites may not experience dramatic changes immediately. This update isn’t content-focused—it’s about Google prepping for AI Mode. However, over the next few weeks, subtle shifts may occur.
If your traffic drops significantly, don’t panic. Google recommends waiting until the rollout is complete before making changes.
Preparing for the Future: AI Mode & More Frequent Updates
AI Mode is the future of Google Search—and it’s going to change how local listings, featured snippets, and ranking signals work. Expect more frequent core updates, as Google fine-tunes the AI system based on real-time user behavior.
That’s why now is the time to invest in a future-ready SEO strategy.
Conclusion
The June 2025 Broad Core Update may not shake your traffic overnight, but it’s a signal that bigger changes are coming. Google is moving toward a smarter, AI-powered search experience, and if your website isn’t prepared, you could fall behind.
At Soft Market Solution, we specialize in keeping businesses ahead of the curve. Whether you’re a small local business or an international brand, we help you adapt and grow—even in a changing algorithm landscape.
Ready for the Future?
Soft Market Solution is India’s leading digital marketing agency, trusted by 200+ businesses nationwide. From SEO to AI-powered content strategies, we help you rank higher, convert better, and grow faster.
📞 Contact us now for a free website audit and see how we can future-proof your online presence.