Search is evolving faster than ever. With the rise of AI-powered search features, traditional SEO alone isn’t enough to keep you ahead. One of the most talked-about updates in Google’s ecosystem is Google’s AI Mode, a feature designed to provide instant, context-rich answers directly in search results.
For many website owners and SEO professionals, it’s a mystery why some sites appear in AI mode while others don’t. The surprising part? Even those whose sites are featured often have no idea why.
At Soft Market Solution, widely recognized as the Best Digital Marketing & SEO Agency in India – Driving Results and Growth, we’ve studied how AI mode works and developed strategies to increase your chances of being featured. In this blog, we’ll explore how you can optimize your website for AI mode, backed by actionable tips, recent data, and our proven expertise.
Why AI Mode Matters for Your Business
According to Statista, over 60% of global search queries in 2025 involve AI-assisted results, up from just 27% in early 2023. This shift shows how fast user behavior is changing. Google’s AI Mode doesn’t just pull pages from the web; it processes and formats content into an easy-to-read summary.
Here’s why this matters:
Higher Lead Quality – Users from AI mode are better informed. Just as organic search visitors convert more than ad clicks, AI mode visitors are four times more likely to convert because they’ve already received preliminary information before clicking your site.
First-Mover Advantage – Many businesses still aren’t optimizing for AI mode. Getting in early gives you a competitive edge.
Future-Proof SEO – As AI usage grows, appearing in AI mode will become as critical as ranking in the top organic spots today.
Understanding the Difference: Regular SEO vs. AI Mode SEO
While Google still uses core ranking signals for AI mode, there’s one key difference: formatting. In AI mode, Google’s system scans top-ranked pages and then generates a formatted response. If your content is easier to extract and adapt into this format, you stand a better chance of being included.
In short:
Regular SEO = Optimizing to be ranked.
AI Mode SEO = Optimizing to be ranked and easily reformatted.
Step 1: Brand Optimization for AI Mode
The first step is ensuring Google’s AI mode has correct and complete information about your business.
Action Plan:
Audit Your Brand Queries – Use Google’s Gemini Deep Research (or similar AI-enabled search) to ask common questions about your business.
Identify Gaps – Look for missing or incorrect details.
Create Clear Brand Pages – Add straightforward pages with verified facts:
Business name and category
Location and contact information
Founding date, employee count, social media links
Use Structured Data – Add schema markup for your business to help Google verify and understand your details.
Re-check AI Responses – Once updates are indexed, check if AI mode now reflects accurate brand info.
Example:
When we tested this approach for a local retail brand, AI mode started showing the correct founder’s name, location, and product categories within three weeks.Step 2: Keyword Optimization for AI Mode
AI mode isn’t just about brand searches—it’s also triggered by business keywords.
Here’s how to optimize:
List Your Keywords – Create a spreadsheet of your target business keywords.
Check AI Mode Results – See which competitors appear and analyze the content style (paragraphs, bullet lists, Q&A).
Create New AI-Friendly Pages – Write fresh content in similar formats without replacing your existing SEO pages.
Focus on Clarity and Accuracy – AI mode rewards content that’s:
Fact-based
Easy to summarize
Well-structured with headings and lists
Recent Data on AI Search
Google AI Overview adoption in India jumped by 42% between January and July 2025 (Source: DataReportal).
70% of businesses featured in AI mode saw an average CTR increase of 18% (Source: BrightEdge Research, 2025).
Content with FAQ sections is 2.5 times more likely to be used in AI mode responses.
Push Notifications: The Overlooked Traffic Booster
Relying solely on Google is risky. Big brands re-engage their audience using push notifications. This not only drives repeat visits but also signals to Google that your site has independent traffic sources.
Tool Recommendation:
Platforms like Larapush offer self-hosted push notifications with automation, segmentation, and one-time payment options. These help you bring users back, improve engagement metrics, and indirectly boost your AI mode chances.The Soft Market Solution Advantage
At Soft Market Solution, we’ve been at the forefront of SEO evolution, helping brands adapt to Google’s shifting landscape. Our services include:
AI Mode optimization strategies
Local SEO and Google Business Profile management
Push notification setup and automation
Advanced analytics through GA4 & GSC
Content structuring for AI-friendly indexing
Our results speak for themselves. From small businesses to large eCommerce platforms, we’ve consistently helped clients achieve better rankings, higher conversions, and sustained growth.
Key Takeaways
AI mode is not just the future—it’s already impacting search visibility in 2025.
Focus on both brand optimization and keyword optimization for the best results.
Use push notifications and direct engagement to strengthen your traffic profile.
Work with experts who understand both traditional SEO and emerging AI search trends.
Final Thoughts
Whether you like AI mode or not, the fact is your potential customers may already be using it. The real question is: Is your website appearing there?
By starting now, you can position your brand as a trusted, visible source in this new search era. And with Soft Market Solution by your side, you can be confident your digital strategy is ready for both today’s challenges and tomorrow’s opportunities.
Get in touch with us today to start your AI mode optimization journey.
📧 Email: aman@softmarketsolution.com
📞 Phone: +91 6299655909
🌐 Website: softmarketsolution.com